Societal-wide change is the most powerful factor in the long-term reduction of substance abuse. Advances in scientific and medical knowledge can change public attitude. Public attitude drives changes in the law, which in turn affect enforcement, behavior, and ultimately, new societal norms. The recent history of tobacco in this country provides an excellent example of this kind of environmental change.
MCSAAC and its coalition partners advocate for societal change through many environmental avenues: better laws, fair enforcement, “counter-advertising,” and public media campaigns. For more information on one such campaign, go to Responsible Hosting – Parents Social Host Media Campaign.